10 companies compared
Market Research Companies in Hyderabad: 10 Compared by Method
Market research companies in Hyderabad fall into five types, from report publishers to qualitative fieldwork suppliers.
By Jitendra Kumar Nirala, Founder · Updated 28 Oct 2026
On this page
- 01The shortlist
- 02How we ranked them
- 03The companies in detail
- 04How to choose
- 05Key takeaways
- 06What types of market research companies in Hyderabad are there?
- 07Why do "top market research companies in Hyderabad" lists mix so many unrelated firms?
- 08Which are the best market research companies in Hyderabad?
- 09How do the ten market research companies in Hyderabad compare side by side?
- 10How do you brief Qualfacto for a Hyderabad qualitative study?
- 11Method and sources
- 12Frequently asked
The short answer
Choose by the method you are buying, not by directory rank: report publishers sell finished reports, survey firms run structured fieldwork, and qualitative suppliers recruit people for interviews and groups. Across 13 firms whose own sites we opened in October 2026, none published a project price, so a written, itemised quote is the only way to compare cost. Run six checks before signing.
The shortlist
- 1QualfactoOur companyBest overall
- 2Sapience Consultancy & ResearchFor one consultancy doing qual and quant
- 3Political MetricsFor surveys across Hyderabad and Telangana
- 4Research CityFor business-to-business research and analytics
- 5ResearchFoxFor a wide menu of methods from one firm
- 6ARS Market Research ServicesFor multilingual consumer and social research
- 7Brand Market Research BureauFor field surveys and evaluation projects
- 8InsightRxFor hospital, pharma and healthcare studies
- 9Stratistics Market ResearchFor industry reports across 30+ industries
- 10Mordor IntelligenceFor industry reports and custom intelligence
How we ranked them
- Named on a Hyderabad directory list or in search results for this query
- Sells market research rather than accounting, consulting, web or public relations services
- Describes its research services on its own website
The companies in detail
Qualfacto
Qualitative research participant panel in India

- Type
- Qualitative supplier
- Base
- Recruits by city across India
- Methods
- Interviews, focus groups, diaries, ethnography, shop-alongs
- Focus
- Recruited qualitative studies
We are a qualitative research participant panel in India, built for research participation, not promotional advertising or bulk surveys. Our buyers include market research agencies, advertising and creative agencies, consulting firms, UX research and product teams, and brands. Studies may be run by us, by research partners or by other research organisations, depending on the project.
Strengths
- Checks participant identity before invitation and runs sessions in languages other than English
- Recruits by city and targets by household and demographic profile
- Offers a free pilot
Sapience Consultancy & Research
Hyderabad consultancy running qualitative and quantitative work

- Type
- Full-service consultancy
- Base
- Madhapur, Hyderabad
- Methods
- Qualitative and quantitative
- Focus
- One firm for both strands
Sapience is one Hyderabad consultancy running qualitative and quantitative work, with an office in Madhapur. Its site names clients including Allianz, Apollo Hospital Group, Sony India, Titan Industries and Bajaj Group.
Strengths
- Office in Madhapur
- Clients named on its site include Allianz, Apollo Hospital Group, Sony India, Titan Industries and Bajaj Group
- Runs both qualitative and quantitative work
Limitations
- Its two practice areas are market research and startup advisory, so ask whether it will quote recruitment alone if you have your own moderators
- No project price is published, so a written quote is the only way to compare cost
Political Metrics
Surveys, interviews and focus groups across Telangana

- Type
- Full-service consultancy
- Base
- Hyderabad
- Methods
- Tablet and phone surveys, interviews, focus groups
- Focus
- Surveys across Hyderabad and Telangana
Political Metrics runs tablet-based and phone surveys, interviews and focus groups, with fieldwork in Telugu, Urdu, Hindi and 15+ regional languages. Its site promises quotes within 24 to 48 hours of an enquiry.
Strengths
- Tablet-based and phone surveys, interviews and focus groups
- Fieldwork in Telugu, Urdu, Hindi and 15+ regional languages
- Claims 1,200+ studies
Limitations
- Its services include political, election and public-policy research alongside consumer work, so ask for consumer-brand references
- No project price is published, so a written quote is the only way to compare cost
Research City
Surveys, focus groups and analytics from Hyderabad

- Type
- Full-service consultancy
- Base
- Hyderabad
- Methods
- Surveys, focus groups, analytics
- Focus
- Business-to-business research
Research City runs surveys, focus groups and analytics from Hyderabad. It offers a free consultation.
Strengths
- Surveys, focus groups and analytics from Hyderabad
- Claims 10+ years in research
- Claims 500+ clients globally
Limitations
- Its copy stresses B2B (business-to-business) work, so ask for consumer qualitative references if you need them
- No project price is published, so a written quote is the only way to compare cost
ResearchFox
40+ research methods from one firm

- Type
- Full-service consultancy
- Base
- Bangalore headquarters
- Methods
- 40+ methods
- Focus
- Wide menu of methods
ResearchFox suits buyers who want a wide menu of methods from one firm, including focus groups, interviews, pricing research and eye-tracking.
Strengths
- 40+ methods listed, including focus groups, interviews, pricing research and eye-tracking
- Claims 20+ years in research
- Claims 549+ client engagements
Limitations
- Its contact page lists a Bangalore headquarters and a Dubai office, so confirm who staffs Hyderabad work
- No project price is published, so a written quote is the only way to compare cost
ARS Market Research Services
Multilingual consumer, healthcare and social research

- Type
- Full-service consultancy
- Base
- Chennai headquarters
- Methods
- Consumer, healthcare, B2B and social research; mystery shopping
- Focus
- Multilingual consumer, healthcare, social
ARS Market Research Services does fieldwork in Telugu, Urdu, Hindi and English, plus retail audits and mystery shopping (trained shoppers posing as customers to rate service). It has offices in several cities including Hyderabad.
Strengths
- Fieldwork in Telugu, Urdu, Hindi and English
- Retail audits and mystery shopping
- Offices in several cities including Hyderabad
Limitations
- Its headquarters is in Chennai, so confirm the Hyderabad team and address
- No project price is published, so a written quote is the only way to compare cost
Brand Market Research Bureau
Field surveys, customer satisfaction and evaluations

- Type
- Survey and field firm
- Base
- Uppal, Hyderabad
- Methods
- Surveys, customer satisfaction, evaluations, polls
- Focus
- Field surveys and evaluations
Brand Market Research Bureau suits field surveys, customer satisfaction and evaluation projects, from an office in Uppal. It names Hyundai Motors and Hyderabad Metro Rail as clients.
Strengths
- Office in Uppal
- Claims 500+ projects, 100+ trained freelancers and 15 supervisors
- Names Hyundai Motors and Hyderabad Metro Rail as clients
Limitations
- Its listed work leans towards surveys, election polls and government evaluations, so ask who moderates qualitative sessions
- No project price is published, so a written quote is the only way to compare cost
InsightRx
Healthcare-only market research

- Type
- Healthcare specialist
- Base
- Gurugram headquarters
- Methods
- Healthcare primary research
- Focus
- Hospital, pharma and healthcare brands
InsightRx suits hospital feasibility, pharma prescriber and healthcare brand research. Its "Commission a Study" form states a 24-hour response.
Strengths
- Healthcare-only focus
- Patient-journey studies and hospital catchment analysis
- States primary research across 80+ cities
Limitations
- It is based in Gurugram, so confirm who handles Hyderabad fieldwork
- It covers healthcare only, so it will not fit other categories
Stratistics Market Research
Industry reports and subscriptions

- Type
- Report publisher
- Base
- Pet Basheerabad, Hyderabad
- Methods
- Reports, custom research, subscriptions
- Focus
- Industry reports, subscriptions
Stratistics Market Research suits industry reports and subscriptions across 30+ industries. It states 6,200 reports published a year.
Strengths
- Office in Pet Basheerabad
- Custom research and analyst support
- States 6,200 reports published a year
Limitations
- It is built around reports and subscriptions, not recruited sessions, so qualitative fieldwork needs another supplier
- Pricing is quote on request, so cost cannot be compared before contact
Mordor Intelligence
Industry reports, subscriptions and custom intelligence

- Type
- Report publisher
- Base
- Gachibowli, Hyderabad
- Methods
- Reports, custom research, subscriptions
- Focus
- Industry reports and custom intelligence
Mordor Intelligence has its headquarters in Gachibowli and offers custom research that includes primary research and data services. It claims 12,500+ clients in 90+ countries.
Strengths
- Headquarters in Gachibowli
- Custom research includes primary research and data services
- Claims 12,500+ clients in 90+ countries
Limitations
- It is built around reports and subscriptions, so recruited participants need a fieldwork supplier
- Its core products are reports and subscriptions, so primary research comes only as custom work
How to choose
- 1
Do you need local fieldwork, or can sessions run online?
Pass: you can say which, and the firm confirms in writing how sessions will run: online, or at a named venue with named field interviewers. Fail: the firm cannot say how sessions will run. For online sessions, what matters more is whether the firm can recruit the right people in Hyderabad and run sessions in their language; see online vs in-person focus groups in India. - 2
Which method is the quote for?
Pass: the proposal names the method (report, survey or qualitative sessions), the sample size and the deliverables in writing. Fail: "market research" with no method. - 3
Who recruits, who moderates, and in which language?
Pass: recruiter and moderator named in writing, any subcontracting declared, the session language stated, and a written description of the screener (the short questionnaire that qualifies participants) and identity checks. Fail: "our team" and a panel size with no checks. For how this works, see how to recruit participants for a study in India. - 4
Is the quote itemised?
Pass: separate lines for recruitment, incentives, moderation, venue, transcription and analysis. Fail: a single lump sum. Our focus group cost quote checker goes line by line. - 5
How does the firm handle personal data?
Pass: a written account of what it holds, who sees it, how consent is recorded and how deletion works. Fail: no answer. The Digital Personal Data Protection (DPDP) Rules, 2025 were notified on 13 November 2025 (Ministry of Electronics and Information Technology). Consent Manager registration starts on 13 November 2026, and the duties on notice, consent, security safeguards and breach reporting apply in full from 13 May 2027 (as of 28 October 2026). Our practice: participants can ask to access, correct or delete their data, and behavioural tracking is opt-in. - 6
Will it run a pilot first?
Pass: a written pilot scope covering sample, screener and session length. Fail: a refusal to pilot.
Key takeaways
- Choose a Hyderabad market research company by the method you are buying, not by its directory rank. Report publishers sell finished reports, survey firms run structured fieldwork, and qualitative suppliers recruit people for interviews and groups, where we rank first.
- Of the 18 firms DesignRush listed for Hyderabad on 28 October 2026, 7 were accounting or consulting networks and 3 more were web, software or public relations agencies (our count).
- Across 13 firms whose own sites we opened in October 2026, none published a project price and 4 showed a Hyderabad street address, so a written, itemised quote is the only way to compare cost.
- Run six checks before signing: local fieldwork, method, who recruits and moderates, itemised quote, data handling and a pilot.
What types of market research companies in Hyderabad are there?
Market research companies in Hyderabad sell five different things: finished reports from report publishers, structured survey and field data from survey and field firms, interviews and group discussions with recruited participants from qualitative suppliers, combined qualitative and quantitative projects from full-service consultancies, and healthcare studies from healthcare specialists. Decide which you need before reading any ranking, because they are quoted and delivered differently.
- You need
- A market size or industry report
- Type of firm
- Report publisher
- Examples on this page
- Mordor Intelligence, Stratistics Market Research
- You need
- Structured survey data and field evaluations
- Type of firm
- Survey and field firm
- Examples on this page
- Brand Market Research Bureau
- You need
- Interviews or groups with recruited participants
- Type of firm
- Qualitative supplier
- Examples on this page
- Qualfacto
- You need
- One firm for qualitative and quantitative work
- Type of firm
- Full-service consultancy
- Examples on this page
- Sapience, Political Metrics, Research City, ResearchFox, ARS Market Research Services
- You need
- Hospital, pharma or healthcare studies
- Type of firm
- Healthcare specialist
- Examples on this page
- InsightRx
Why do "top market research companies in Hyderabad" lists mix so many unrelated firms?
Directory lists file firms by the location on a profile and the label "market research", not by what they sell. Of the 18 firms on DesignRush's Hyderabad list on 28 October 2026, 7 were accounting or consulting networks (Grant Thornton, PKF International, Deloitte, KPMG, Baker Tilly, Crowe, BDO). Another 3 were web, software or public relations agencies (Aratha, DigiGo, Nexara Soft). We counted by reading each profile's listed services. None of the service tags on the list page names qualitative research or focus groups.
On Clutch's Hyderabad list, as of 28 October 2026 (page updated 27 October 2026), 7 of the 41 profiles that show a service breakdown give market research as at least half of their work (our count). The other 34 show less than half, alongside services such as web and app development, video production or IT strategy.
We then opened the own sites of 13 firms named on those lists or in search results for this query, in October 2026: ResearchFox, Sapience, Research City, Stratistics, InsightRx, Brand Market Research Bureau, Political Metrics, Mordor, DataM Intelligence, Virtue Market Research, Qrious Consultants, ARS Market Research Services and Fulcrum Resources.
What we found:
- Address: 4 give a Hyderabad street address on their own pages (Sapience, Stratistics, Brand Market Research Bureau, Mordor).
- Qualitative work: 5 mention focus groups or qualitative work (ResearchFox, Sapience, Research City, Political Metrics, Qrious). Only Sapience does both, address and qualitative work.
- Headquarters elsewhere: 4 are headquartered in other cities: ResearchFox in Bangalore, InsightRx in Gurugram, ARS in Chennai and Fulcrum in Mumbai. Fulcrum describes itself as a field marketing and sales outsourcing agency.
- Price: none publishes a project price.
We read homepages and main service pages, so a firm may offer more than its site shows. Use the checks below to find out.
No register settles where a research firm works. The Market Research Society of India member directory shows 183 corporate member records, each with a name, membership type and description, and no city.
Which are the best market research companies in Hyderabad?
For recruited qualitative studies, Qualfacto ranks first. Nine firms follow, ordered by how closely each fits a buyer who wants research with real participants in Hyderabad. Prices are as of October 2026.
1. Qualfacto: best overall for recruited qualitative studies
You can commission:
- in-depth interviews (one-to-one sessions of 30 to 120 minutes)
- focus groups (moderated discussions of 1 to 3 hours)
- digital diary studies (multi-day photo and video tasks completed on a mobile app or the web)
- ethnography (home visits or virtual sessions that observe people in their own setting)
- shop-alongs (a researcher shops with a participant, in store or online)
- online bulletin boards (discussions participants join in their own time rather than live)
- in-home use tests (people try a product at home and report back)
- usability and app testing (participants try a website or app, in remote or lab-based sessions)
- opt-in digital behavioural tracking (only with the participant's explicit permission)
Formats run online or in person, depending on the format. We recruit by city and target by household and demographic profile. We check participant identity before invitation and run sessions in languages other than English. We can supply moderators. Deliverables can include recruitment, fieldwork materials, recordings, transcripts, data exports and reports, agreed before the study begins.
We are operated by Think Design Research Services, a Delhi partnership firm. You name Hyderabad in your brief and we confirm feasibility before quoting. We follow the principles of the Market Research Society of India and ESOMAR, the global research standards body, and we do not sell participant personal information.
Pricing: we have no fixed rate card. Each project is quoted from your brief and depends on method, audience, sample, geography, recruitment complexity and scope. We offer a free pilot.
How do the ten market research companies in Hyderabad compare side by side?
The ten differ most on type and base. Prices are as of October 2026.
- Company
- 1. Qualfacto
- Type
- Qualitative supplier
- Base
- Recruits by city across India, including Hyderabad
- Methods
- Interviews, focus groups, diaries, ethnography, shop-alongs, bulletin boards, in-home use tests, usability tests, behavioural tracking
- Price
- No fixed rate card; quoted from brief
- Company
- 2. Sapience
- Type
- Full-service consultancy
- Base
- Madhapur, Hyderabad
- Methods
- Qualitative and quantitative
- Price
- Not published
- Company
- 3. Political Metrics
- Type
- Full-service consultancy
- Base
- Hyderabad
- Methods
- Tablet and phone surveys, interviews, focus groups
- Price
- Not published
- Company
- 4. Research City
- Type
- Full-service consultancy
- Base
- Hyderabad
- Methods
- Surveys, focus groups, analytics
- Price
- Not published
- Company
- 5. ResearchFox
- Type
- Full-service consultancy
- Base
- Bangalore headquarters
- Methods
- 40+ methods
- Price
- Not published
- Company
- 6. ARS Market Research Services
- Type
- Full-service consultancy
- Base
- Chennai headquarters; Hyderabad among its offices
- Methods
- Consumer, healthcare, B2B and social research; mystery shopping
- Price
- Not published
- Company
- 7. Brand Market Research Bureau
- Type
- Survey and field firm
- Base
- Uppal, Hyderabad
- Methods
- Surveys, customer satisfaction, evaluations, polls
- Price
- Not published
- Company
- 8. InsightRx
- Type
- Healthcare specialist
- Base
- Gurugram headquarters
- Methods
- Healthcare primary research
- Price
- Not published
- Company
- 9. Stratistics Market Research
- Type
- Report publisher
- Base
- Pet Basheerabad, Hyderabad
- Methods
- Reports, custom research, subscriptions
- Price
- Quote on request
- Company
- 10. Mordor Intelligence
- Type
- Report publisher
- Base
- Gachibowli, Hyderabad
- Methods
- Reports, custom research, subscriptions
- Price
- Report prices not published
How do you brief Qualfacto for a Hyderabad qualitative study?
Email a one-page brief to support@qualfacto.io with your research objective, method, target participants, city, language, sample size, timeline and recruitment criteria. For a quick question or first discussion, message us on WhatsApp. The market research brief template gives a layout.
We review the brief, assess feasibility and send a tailored proposal and quote. Once scope, commercials and timelines are agreed, we begin recruitment and manage screening and coordination. Participants are scheduled for the interview, group, test or other format. After completion and validation we process their incentives. You receive the deliverables agreed in the scope. We aim to reply within one business day, Monday to Friday, 10:00 to 18:00 Indian Standard Time (IST).
Planning other cities? See our lists for Bangalore and Pune. For a fuller scorecard, see How to Choose a Qualitative Research Agency in India.
How we built this list
The ranking orders firms by how directly they run recruited qualitative research in Hyderabad, then by range of qualitative methods, with report publishers last. The firms considered were named on DesignRush and Clutch Hyderabad lists or in search results for this query, and we opened the own sites of 13 of them. Firm details come from each firm's own website, as of October 2026. Qualfacto is one of the companies listed.
This page is published by qualfacto. If anything here is out of date, tell us and we will correct it.
Sources
- 1.DesignRush: Market research companies in Hyderabad, DesignRush, 28 October 2026
- 2.Clutch: Market research companies in Hyderabad, Clutch, 27 October 2026
- 3.Market Research Society of India: Directory of Members, Market Research Society of India
- 4.Ministry of Electronics and Information Technology: Data protection, Ministry of Electronics and Information Technology
- 5.Sapience, October 2026
- 6.Research City, October 2026
- 7.ResearchFox, October 2026
- 8.ARS Market Research Services, October 2026
- 9.Brand Market Research Bureau, October 2026
- 10.InsightRx, October 2026
- 11.Stratistics, October 2026
- 12.Mordor Intelligence, October 2026
- 13.DataM Intelligence, October 2026
- 14.Virtue Market Research, October 2026
- 15.Fulcrum Resources, October 2026
