Qualfacto vs Askable: Qualitative Research in India

Askable recruits in 42 listed countries, India among them, and describes its panel as 50+ countries with active local recruitment (as of October 2026). Recruitment feasibility and speed vary by country, so the country list alone cannot tell you whether your study will fill.

• Panel location. Askable's panel is concentrated in the US, UK, Australia and New Zealand, and Askable reports a 97.8% show rate ("97.8% of booked participants attend").
• Lead times. Askable's lead times are 1 to 3 business days for broad consumer audiences, 3 to 5 for professional or specific audiences and up to two weeks or more for very niche ones.
• Language. "The Askable platform operates in English. Sign-up, study applications and messages are all in English." Screener questions and study descriptions can be in the participants' local language, and Askable also runs multilingual research projects.
• Incentives. Askable's team sets each incentive automatically from duration, audience, location, local currency and purchasing power, and pays participants after the study. You can ask for a higher or custom incentive for hard-to-reach audiences.
• In-person work. A multi-country study cannot carry local address details, so in-person studies need a separate study for each location.

Choose us when the study is in India and the hard part is the field: the right households in the right city, in the right language, with someone competent running the session. These are the five reasons, each tied to a fact.

1. We recruit in India only, by city. We target by household and demographic profile.
2. We run sessions in languages other than English. Deliverables and responsibilities, including session language, are agreed before the study begins.
3. We supply the moderators and the formats. Our nine formats include in-depth interviews (IDIs), one-to-one sessions of 30 to 120 minutes, and focus group discussions (FGDs), moderated groups of 1 to 3 hours. They also include ethnography (home visits or virtual sessions), shop-alongs, in-home use tests (IHUTs) where participants try a product at home, diary studies and online bulletin boards. The nine formats are in-depth interviews, focus groups, diary studies, online bulletin boards, behavioural tracking, ethnography, shop-alongs, in-home product tests, and usability and app testing. Sessions run online or in person.
4. You get a quote, not a subscription. Pricing is built from your brief: method, audience, sample, geography and recruitment difficulty. We offer a free pilot, and deliverables such as recordings, transcripts, data exports and reports are agreed before the study begins.
5. We check identity before inviting anyone. Our approach is guided by the ethical principles of the Market Research Society of India (MRSI) and ESOMAR, the global market research association (see the ICC/ESOMAR code), with informed consent and opt-in behavioural tracking. See our informed consent guide.

Askable suits teams that want to run research themselves on a software platform, mainly in English. There are two narrow cases.

• Self-serve remote testing. Askable's platform includes AI-moderated interviews, live website testing, prototype testing, card sorting and surveys.
• High-volume programmes on a flat plan. Both plans include unlimited participants with no recruitment fee, and unlimited team seats.

Ask for each item below in writing, and judge the answer against the pass condition. A country list passes none of them on its own. Use the same table on Askable, on us or on any other provider.

Our recommendation is to run the first three checks before anything else, because they decide whether the study fills. For the wider quality checks, use our panel quality checklist. If you have not written a brief, use our one-page brief template. Language choices are covered in our multilingual research guide and the in-person choice in online vs in-person focus groups.

Email your brief to support@qualfacto.io and ask for the free pilot. We aim to reply within one business day, Monday to Friday, 10:00 to 18:00 Indian Standard Time.