Glossary
Plain-language definitions of the terms used across this site.
A
- Affluent ConsumersAffluent consumers are people whose income, wealth or spending sits well above the norm.
- Automotive market research in IndiaAutomotive market research in India covers two jobs: public and paid data on what was sold, registered and forecast, and primary research on why buyers choose as they do.
B
- Blind Product TestingBlind product testing is a consumer test in which brand names, packaging and other identifying features are removed, so consumers judge the product on its merits.
- Brand Name TestingBrand name testing is research that measures how a defined audience reacts to candidate names before launch.
D
E
F
G
I
M
N
O
P
R
- Research Operations (ResearchOps)Research operations (ResearchOps) is the set of roles, tools and processes that set research in motion, so researchers can concentrate on the research itself.
- Respondent FatigueRespondent fatigue is the decline in the completeness, care and honesty of a participant's answers as they tire, lose interest or feel the task is pointless.
- Response BiasResponse bias is a general term for tendencies for participants to respond inaccurately or falsely to questions.
S
- Social Desirability BiasSocial desirability bias is the tendency to answer questions in a way others will view favourably, so people overreport good behaviour and underreport bad.
- Stimulus MaterialStimulus material is anything shown, played or handed to participants in qualitative research so they react to something concrete.